3 important trends in SEO for 2017
There are many predictions of how Google will rank web content 2017. And the answer to the almighty question of how to get a No. 1 position will always change a bit – from year to year.
From desktop first – to mobile first
This year – apart from all the other important SEO adjustments – I would suggest to make your websites really mobile friendly. It´s more and more important, since users tend to shift from desktop to mobile in an ever increasing speed. Google penalize websites that are not mobile friendly. You can check if your website is mobile friendly at Google Search Console.
The search engines also recognize speed as an important factor to higher rankings. Check your website, and try to make the necessary adjustments for a higher loading speed. You can check your speed here.
Google seems to rank secure sites a bit higher than others, and I´m talking about the SSL-protocol. If you can implement this on your website you will have a small advantage over the competitioners. Check with your hosting for help.
Of course there are much more to it than this – but I would keep an eye on mobile, speed and security!
Website for language school
Popular language school Interlead had some trouble with their digital presence. They wanted to create a professional online information channel for courses, seminars and activities.
We created a playful and informative website that suited their graphic profile, and also giving information on all courses available and accessible language, complete with news channel & photo gallery.
We also trained their staff so that they can handle the daily management of the site and update news and photo gallery.
Interlead is one of the best known language schools in the area. They are using the website to connect to new and old pupils. The website is also often used for social media marketing campaigns.
Italian wines and deli
Italian wine and deli store Cellar & Bottega wanted to renew and redesign their internet presence. They needed an easy-to-update website, with news section, and a large products section.
We produced a website with all the important features. It´s all built with WordPress, which is very easy to use, and the staff can easily update and write news.
It also easy to re-publish the news in social media. To make life easy for new customers we also added an interactive map over the location and the city. We use original photos either from the shop or from the various producers to give an unique feel to the website. And the colours are in line with the shops interior design and logo.
Cellar & Bottega is one of the best now wine and deli shops in its area. And now the web presenve is inline with their good reputation. Its easy to find the shop, its easy to follow news either on the website or on social media. And customers will also find all the wines and products on logical sections of the website.
Browse the website: cellarandbottega.com.cy
Swiss Education Group Scandinavia
SEG, Swiss Education Group represent 5 famous schools in the hospitality sector, in Switzerland. They needed a new online presence for the Scandinavian market, attracting young people to their various programs. The website should also be easy to administrate for staff, and easy to post news.
Tioreo created a clean design, using the company brand ans fonts. We gave a lot of focus to the program section, and finally the news section. We also educated the staff how to administrate the website.
SEG, Swiss Education Group has functional and easy to use website. It explains the various educational programs, and has a good news section. Now its easy to spread the news to Facebook and other social media, and the website is the center of SEG´s online marketing.
Admire the eye catching site: Swisseducation.se
New website for Marinakis developers
Marinakis Developers is a Cyprus based company in the construction sector, mainly active in the Larnaca region. They needed a presence on the internet that was a bit different from other developers, and made them more unique, since there is big competition in this business area.
Tioreo created a classical easy-to-use WordPress site with some extra functionality, like interactive maps over recent developments, and a background video on home page.
Marinakis Developers Ltd has functional and easy to use website, with some extra features that makes them stand out in the competition, and also embraces new technology.
Admire the eye catching site: Marinakisproperty.com
Cyprus Home Service
Cyprus House Service Ltd is in the property maintenance sector, selling memberships on a yearly basis. They needed an online presence to market and sell their memberships.
Tioreo created a modern informative website, with an e-shop and a well a known payment solution.
Cyprus House Service Ltd has functional and easy to use website. It´s easy find relevant info about their membership products, and also easy to pay and become a member.
Admire the eye catching site: Cyprus-service.com
Conicon, a re-designed digital presence
Conicon is a training and management consulting organization with business in Cyprus and overseas. Conicon was searching for a partner for digital marketing including a total remake of their organization and business website.
(2013-) We created a clean and modern multi-lingual website with focus on user friendliness where it is easy to find information, publications and register as member. On social media we created presence where needed and created a structured publishing process. Their Newsletter management was moved to MailChimp, where we created appealing templates for their various types of newsletters and seminar postings as well as organized their email lists.
While other competitors are declining in, or vanishing from, the Cypriot market in crisis, the company is the most thriving in it’s sector, in management training and consulting area.
Visit a successful management company in Cyprus: Conicon